What is company culture anyway? It is the personality, values, mission and the work environment that you create within your business. Do you have one? Do your employees like working for you? Do you have a high turnover rate? And in a competitive seasonal economy environment, is your company culture competing, healthy and thriving?
Now that you feel overwhelmed and perhaps just realized that you have zero company culture….and maybe, just maybe….. you thought that your competitive hourly or salary wage would have applicants running through your door, let me break it down for you…..that’s not how it works.
You don’t get a hall pass in company culture just because you are a gift shop with two or three employees. Not only that, but if you are a fast paced business with 15 or more employees with a lot of turnover because your company culture sucks, you are losing thousands and thousands of dollars through lack of proper staffing, bad online reviews and the inability to be able to conduct business efficiently and at a high quality level. A positive company culture makes employees happy, which in turn makes your customers and clients happy. Here are a few ways you can add to your company culture.
Great management. Whether you are hiring a manager, or you are a business owner that also plays the roll of manager, your employees need to be able to trust you. They need to trust that they will get paid on time. That they will be treated fairly. That you will provide them with adequate training to get the job done successfully. That you take accountability for your own mistakes and mishaps and don’t ever talk down to them or refer to them as “the help”.
Encourage and be receptive to employee feedback. They are the ones in the trenches on a daily basis. If your employees identify room for improvement, accept and thank them for their feedback and see if it is something viable and worthwhile to implement. Employees should not be afraid to talk to you or come to you about anything. Every employee becomes the face of your company at some point when being seen or interacting with customers and clients.
Provide some employee benefits. It’s great that you offer a health insurance plan, but that isn’t part of your company culture. Do you celebrate holidays, birthdays, milestones, provide personal days or continued learning programs? Is there room for growth and if so, have you created a path for them to get themselves there?
Get creative. Implement a national workplace holiday that they look forward to. There’s National Donut Day, National Grilled Cheese Day and a million others that spark simple pleasures and celebration. Go create your own for “Mary’s Gifts and Things” (I just made that up) and make it a part of your company’s culture.
Whatever it is that you choose to do to change or create company culture, make sure you DO SOMETHING. Don’t ever take your employees for granted and don’t continue to hurt your business bottom lines by being an asshole.
Need some help with company culture? Contact me and let’s work together!