Believe it or not, a Help Wanted Ad is a reflection of your business. The short snippet that you are putting together displays a snippet of what your company culture is like. Even more important however; it tells the job seeker whether or not it is just a job….or an opportunity.
Martha’s Vineyard, as well as Cape Cod has struggled trying to hire skilled staff for all of their open and seasonal positions for years now. It’s a known “epidemic” that there are more seasonal jobs than there are people to fill them. H2B and J1 Visas are more limited than ever, and the people who live here year-round need better year-round job opportunities, not seasonal ones, to pay the disproportionate high mortgages and rents . And yes, we still have the ever growing housing crisis.
So when you post a boring, stale and lackluster Help Wanted listing, you are merely drowning yourself out among the many others as you compete for the few “bodies” and skilled talent that is out there looking.
Pay the extra two or three bucks for a logo or a bold box to help it stand out
Don’t be vague in what the job entails, as your email Inbox will become flooded and your phone will ring off the hook…..with the exact opposites of the people you are looking for
What the hell ARE the positions that you are offering? At least give them a hint!
Differentiate yourself and give a brief taste of WHY this is an opportunity for the job seeker
Do you have any benefits or perks that should be mentioned to grab their attention?
Give insight into your company culture and why someone, anyone….just might want to work for you for more than a day
DON’T Do This: (unknown employer) “Hiring for 2019- Salaried and hourly positions available in both the retail and restaurant businesses. Send resume and area of interest.”
Do This: “ We are hiring for the summer of 2019 and we want you to come join our amazing team of rockstar staff! Positions are available in our retail shops and in our restaurants. Email us today with resume and area of interest and let’s chat!
The “DON’T” is a blanket statement that at least a dozen or more other seasonal businesses are going to use. First: You are not identifying what business you are. So in essence you are wasting everyone’s time by making the job seeker take an extra step in their inquiry to see if it’s even a business where they’d like to work. Have we ever heard of you? What town are you in? Can I drive there? Take the bus? Can I look up your reviews online before I apply- to see if you have terrible food or if management completely sucks?
Now I do have one exception to this! You can omit the company name when you DO IT RIGHT! Whenever I list a help wanted listing for one of my clients, I do omit the business name, strictly because I want to pre-screen the applicant and I don’t want them to contact my client directly. BUT, when I do this as a third party, I am also making it clear that we are offering an opportunity and not just a job. And that is why I get REALLY great resumes in my inbox on a regular basis, while other employers (non-clients) might be struggling. You receive the joys of Untapped Talent, who would have never applied or inquired otherwise, but only when presented with an opportunity.
The point to is weed out the ones that you don’t want, while narrowing down the pool to the ones that you do want, while making the application process as easy and clear as possible. Time is money! We live in an era where everyone has the attention span of an ant ( I don’t actually know any ants) so it is important to keep a simple application process in mind.
Here is an example of one of my recent client ads, that I created strictly for social media sharing. I received resumes from so many talented and skilled folks on this one! “Great pay for the right fit” indicates an opportunity, not just a job. And the flexibility/negotiable component indicates that you are not going to be handcuffed to a desk or service counter. Which means that more of the creative and freelancer types with other gigs, are more apt to inquire about this position. Which is what we wanted!
So how can YOU improve your Help Wanted ads? Spring and Summer is right around the corner and the Cape and Islands are already starting to think about that Memorial Day weekend launch! Stand out from the employer crowd right now and write a better Help Wanted ad today!
Need some help? Contact me today!