The Importance of Coffee

The importance of coffee? Coffee Lovers everywhere are probably looking at me with some side eye thinking “no, let me tell you the importance of coffee”. And I get it. I own a Nespresso machine after trading in my long-time Keurig. I even bought clear glass mugs to make sure I could visually experience all of the creamy Nespresso layers while I drank my coffee. Call me a coffee snob and I will toast my clear coffee mug to your criticism, because coffee runs deep through my veins and I’m not even a bit sorry about that.

 One of Hustle & Thrive’s coffee  tee shirt designs .

One of Hustle & Thrive’s coffee tee shirt designs.

Outside of the pure enjoyment of drinking one’s cup of Joe, is the infamous “coffee meeting”. Coffee meetings are so important that many businesses depend on them to network, build relationships and to turn proposals and ideas into transactions. Coffee meetings often involve the purchase of a cup of coffee or latte…..but heck, even tea drinkers and dedicated gym-going water drinkers participate in coffee meetings without coffee. The symbolism and the scheduling of a coffee meeting (with or without the consumption of coffee) on your Google calendar is important because it means that you are committed to something. And that’s really important.

  • A coffee meeting with an old friend that you haven’t seen all year means you are rebuilding/rekindling a relationship that needs nurturing.

  • A coffee meeting with a potential new business client means that you are taking business seriously and you are hustling to grow your reputation, brand and bank account.

  • A coffee meeting with a colleague or future collaborator means that you have set time aside to focus on ideas and issues that are important to you with the intent to implement meaningful impact.

  • A coffee meeting with a current customer/client means that growth, progress and evolution are on your coffee agenda.

  • A coffee meeting with a mentor, educator or a friendly referral of someone that someone else felt “you had to meet/connect with” means that you are potentially surrounding yourself with people that are smarter than you. And what a smart thing that is for you to do!

 One of my favorite Martha’s Vineyard Coffee Shops is  Nat’s Nook Cafe  in Vineyard Haven. Great coffee and a great atmosphere for a productive and enjoyable coffee meeting.

One of my favorite Martha’s Vineyard Coffee Shops is Nat’s Nook Cafe in Vineyard Haven. Great coffee and a great atmosphere for a productive and enjoyable coffee meeting.

As you can see, the importance of coffee extends far beyond the Arabica bean and our desire for caffeine. I’d also like to note that coffee meetings should be meaningful and have a purpose. They should not be used as a time filler or distraction from an important focus. It’s okay to say NO to a coffee meeting too.

I hope that you have some important coffee meetings set up for 2019. And if you don’t, what are you waiting for? #2019Goals

Want to have coffee with me? Let’s do it! You know it’s kind of my thing.

Coffee with India.jpg